Description: A full-bleed color event advertisement to promote a Cancer Foundation fundraiser using only Microsoft Word and an image scanned in with a scanner.
Process: To start off I created a couple of possible layouts for the design. After picking the one I felt would most accurately appeal to my audience, I scanned in the image of the drawing into Photoshop to create the right resolution. I imported the image into Word, and created the various pieces of the layout. As I placed the layers together I was careful to follow a nice complimentary color scheme. I chose one font with contrasting weights for simplicity and unity throughout my design. I was enlightened to learn how much I could use the various design features of Microsoft Word. My confidence with the program has increased tenfold. Programs I used: Microsoft Word, Adobe Photoshop, and PDF2JPG.net (a PDF converter).
Message: I am running a fundraiser to raise money for the Children’s Cancer Association. I wanted my audience to be captured by the vibrance of this flyer and think the event would be a worthwhile and enjoyable time.
Audience: Various people in or around the community, looking to support the Children’s Cancer Association and cancer research.
Top thing learned: I learned how to scan images properly, convert pixels to create a clearer image, and how to use some of the differing features of Microsoft Word.
Color scheme and color names: Complimentary / Orange and Blue
Title Font Name & Category: Afta Serif Bold – Slab Serif / Oldstyle
Copy Font Name & Category: Afta Serif Regular – Slab Serif / Oldstyle
Scanned images used, sources, original sizes: This image was scanned from Visual Focus by Caryn Esplin. The image was originally about 6″ x 7″. I scanned it at 300 dpi resolution to make it so I could print a little bigger without a decrease in resolution.