Description: Some letterhead and business card designs that match each other to create unity and branding, all while using a newly designed logo.
Process (Programs, Tools, Skills): I created the logo using the pen tool and image references in Adobe Illustrator. I used the pathfinder tool to cut and combine these shapes to create the walrus logo and the plaid pattern. Once I had created the logo, I opened a new InDesign document to placed my logo’s illustrator file onto.
The first page I created was that of the business cards. Within InDesign I placed the logo and contact information onto some rectangular shapes to make the cards stand out from the background. I kept the logo and contact information the exact same size as the information on the letterhead for unity and repetition. I placed the plaid design and positioned the front side to have some continuation of the lines and I enlarged the back for a bit of contrast and repetition.
For the Letterhead, I positioned the placed logo in the top right corner, and put the contact information on the top left. I created and placed a continued plaid design from Illustrator to place on the top, along with a smaller version on the bottom. I also added a large version of the Walrus logo icon as a watermark for unity. I moved the opacity down to about 7%.
Programs/Tools Used: Adobe Illustrator & InDesign
Message: Astoria Aquatics is a fictional company that is located in Oregon and is dedicated to providing people access to marine dwelling plants and animals. The walrus shows what you can expect when you arrive and the company’s message to the people.
Audience: Anybody from in the community or traveling through that would like to learn about the wonders of water based life.
Top things learned: How to brand a company using a unified letterhead and business card design through repetition, unity, and logo design.
Color scheme: Analogous Color Names: Blue, Teal, and Indigo
Title Font Name & Category: Kohinoor Devanagari Bold – Sans Serif
Copy Font Name & Category: Kohinoor Devanagari Medium – Sans Serif