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Brochures, Baby

To start off with the design of my brochure I decided on a central message: Oregon is Awesome. From that branched off the other various aspects of my design. I started off with sketches on a regular piece of paper to kind of get a feel for what I would like my brochure to look, layout wise. I transferred that sketch into Adobe InDesign and computerized my sketch by placing in filler text and potential images.

To start implementing more permanent design pieces I went in and wrote four separate paragraphs that would be integrated throughout the design. I wrote the text with the design in mind and used proper grammar and punctuation as well as creating headings and subheadings to aid in flow.

Front / Back




Description: A two sided,  tri-folding, full bleed, offset brochure.

Process (Programs, Tools, Skills):

I then went into Adobe Illustrator and designed a set of logos for my fiction company: ExplOregon. The color scheme matched the various design elements (boxes) within my brochure. I then placed the logo in my design on the front and back for repetition and to solidify my message a little.

I then went into Adobe Photoshop and edited the images that I was going to place in the design to make them all match a little more and tie in with the color scheme. I cut out the image of the water wheel and set it as a layer mask and placed it in the InDesign document and wrapped a section of my text around it. I also created the rectangular design elements in Photoshop (and a little in Illustrator) and placed those .psd files in the InDesign document.

To finish I took all of these various pieces and turned them into one, fully functional design. I printed and trimmed the edges to make the design a full bleed print and scored the edges before folding to prevent poor fold edges.


Programs/Tools Used:Adobe InDesign/Adobe Illustrator/Adobe Photoshop

Message: To inform the public of all that the state of Oregon has to offer.

Audience: Anyone looking to travel, especially those looking to travel to a beautiful place.

Top Thing Learned: How to successfully use different software together to create a design that is appealing.

Color scheme and color names: Big Split Complementary:  Teal, Brick, Gold, and Violet

Title Font Name & Category: Seravek Bold – Sans Serif

Copy Font Name & Category: Seravek Regular – Sans Serif

Word count of Body Copy: 404

Thumbnails of Images used:

eda0fb7cphoto-1418065460487-3e41a6c84dc5wavesrv1BIw0tSKi0xLtGrpR0_TE3_0185IMG_3088Portland skyline and beautiful sky

Sources (Links to images on original websites):



1 thought on “Brochures, Baby”

  1. Jacob! Your brochure is one of my favorites in the whole class! I love the colored boxes you used. Also, your color scheme is fantastic, very good choice. The whole design is clean and follows all of the FOCUS design principles. What more can you ask?
    P.S. I love how you made your video. You went above and beyond. Way to apply all of your talents to this project!
    Super cool.

    Check mine out if you want!

    Liked by 1 person

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