Front / Back
Description: A two sided, tri-folding, full bleed, offset brochure.
Process (Programs, Tools, Skills):
To start off with the design of my brochure I decided on a central message: Oregon is Awesome. From that branched off the other various aspects of my design. I started off with sketches on a regular piece of paper to kind of get a feel for what I would like my brochure to look, layout wise. I transferred that sketch into Adobe InDesign and computerized my sketch by placing in filler text and potential images.
To start implementing more permanent design pieces I went in and wrote four separate paragraphs that would be integrated throughout the design. I wrote the text with the design in mind and used proper grammar and punctuation as well as creating headings and subheadings to aid in flow.
I then went into Adobe Illustrator and designed a set of logos for my fiction company: ExplOregon. The color scheme matched the various design elements (boxes) within my brochure. I then placed the logo in my design on the front and back for repetition and to solidify my message a little.
I then went into Adobe Photoshop and edited the images that I was going to place in the design to make them all match a little more and tie in with the color scheme. I cut out the image of the water wheel and set it as a layer mask and placed it in the InDesign document and wrapped a section of my text around it. I also created the rectangular design elements in Photoshop (and a little in Illustrator) and placed those .psd files in the InDesign document.
To finish I took all of these various pieces and turned them into one, fully functional design. I printed and trimmed the edges to make the design a full bleed print and scored the edges before folding to prevent poor fold edges.
Programs/Tools Used:Adobe InDesign/Adobe Illustrator/Adobe Photoshop
Message: To inform the public of all that the state of Oregon has to offer.
Audience: Anyone looking to travel, especially those looking to travel to a beautiful place.
Top Thing Learned: How to successfully use different software together to create a design that is appealing.
Color scheme and color names: Big Split Complementary: Teal, Brick, Gold, and Violet
Title Font Name & Category: Seravek Bold – Sans Serif
Copy Font Name & Category: Seravek Regular – Sans Serif
Word count of Body Copy: 404
Thumbnails of Images used:
Sources (Links to images on original websites):