People are looking for ways to ingest information as quickly as possible. As the world becomes more and more fast paced, people are turning to infographics more than ever before. This is because they allow for a quick transfer of information and are easily accessible. I have produced only one other infographic before, so I figured it was time to try my hand at it once more. As I started work on this project, I realized quickly that the road ahead was not an easy one, or one that would be done quickly. I was in for the long haul. The hard, long haul.
Whenever I start a new project I start with paper and pencil. I feel like I am going back to my roots in the classroom in elementary school. I’m fine with that, because I feel like a lot of people peaked creatively in 4th grade anyway. Before I could actually start sketching though, I had to do research. Quite a lot of it.
I knew that I wanted to choose a topic that was timely and relatable. It is newly October and as such I decided that an infographic on the history of some Halloween traditions would be an effective topic to test my skills. So I set off sketching potential constructions for the flow of the design, vectorizable graphics for easy-to-receive information, and typefaces for potential use. At the end I had a pretty good idea of what I wanted to do.
From here, I worked on turning my physical drawing and sketches into a vectorized graphic. That all started with the background. I did all of the design work in Adobe Illustrator, because I am familiar with it and I knew I could make the end product scalable based on the vector nature of Illustrator. I initially started with a creamy colored background, but after some critique from peers I figured that having an “action” filled background would be more aesthetically pleasing. As such, I set out making a lot of fun stuff for the background. I had the whole design as a night sky with a moon and some gnarled trees at the bottom. The whole overall feel matched the design objectives, so I felt better about it.
I pulled the design of some of the objects from popular reference points. The witch flying by on her broom is a classic view, as is the view of the moon coming out from behind the clouds. Everything else was created entirely by me to practice my skills in Illustrator. I made a color scheme in the early stages of digitizing and made myself stick to it to simplify the design. Another thing I wanted to include was a stylized graph. Most people can take data and run it through Excel and make a chart or graph. I wanted something a little more substantial. As such, I chose to take a statistic about the amount of Americans that celebrated Halloween in 2016 and make it into a chart made out of the United States.
I then took the entire vector project and applied a texture I have of some old and weathered canvas over the top in photoshop. This brought an aged look and feel that I feel helped the design overall. I then went through a second round of peer review and critique. From what I received, I changed the amount of text for each point made in the infographic, did a better job of bolding the text to bring the information out of the rest of the text, fixed the leading on the graph, and redesigned some of the icons to made the design more cohesive.
In the end I really enjoyed this project, even if it was fairly time consuming and demanding in terms of effort. It made me consider things like flow and color schemes in a way I never had before. I uploaded the design to Pinterest on my Graphic Design board. You can check that out here.