There comes a time in (almost) every brand’s life where a little bit of updating is required. Just like people, sometimes the things that we have become accustomed to grow old right before our very eyes. Does this mean they need to be killed? Absolutely not, but a little bit of tender love and care certainly go a long way. As such, I decided to rebrand one of my all time favorite hot sauces: Valentina.
Entering this contest was actually really quite simple. I went to http://shoottheframe.com/ and clicked on ‘submit entry’. I chose to submit three portraits to their “Shoot the Face” contest. The contest was $15 to register for three photos, and it was as easy as uploading the images and paying for the registration and hitting submit.
Learning how to capture and edit images has brought me extremely useful skills that will carry me far in my communication career. In order to showcase some of the skills that I have gained over the semester, I designed and printed out a photobook. This way, I can show my work off to potential employers as a representation of what I can do.
For my fine art print, I chose one of the photos that I took at Bannack. I looked at the image in the camera immediately after taking it and thought it looked pretty dang good. Upon review on my computer, I realized it was grossly underexposed. I went through and cleaned up the exposure, and did some non-destructive burns and dodges, and added some color correction. I sharpened the image using a unsharp mask. I also went in and added some artificial light coming in from the door, to go along with the glow around the door anyway. When I got the print, I realized just how dark things get when they print, and the image was a bit soft despite the sharpening, but I like the way it turned out. Continue reading “Fine Art Print”
A collection of miscellaneous photos that ended up in my photobook.
The drafts made for my photobook.
So this project was all about integrating text into images to add to them without taking away the value of the image itself. While at Bannack ghost town I took lots of images of windows as a theme for this typography project. Once I had enough images I was satisfied with I took the images into Photoshop and made edits to make the images display quality. Then I chose a couple of images with adequate negative space to add text to them to add to the feel of the images. I also made a watermark using my signature and a complimenting font.