There comes a time in (almost) every brand’s life where a little bit of updating is required. Just like people, sometimes the things that we have become accustomed to grow old right before our very eyes. Does this mean they need to be killed? Absolutely not, but a little bit of tender love and care certainly go a long way. As such, I decided to rebrand one of my all time favorite hot sauces: Valentina.
People are looking for ways to ingest information as quickly as possible. As the world becomes more and more fast paced, people are turning to infographics more than ever before. This is because they allow for a quick transfer of information and are easily accessible. I have produced only one other infographic before, so I figured it was time to try my hand at it once more. As I started work on this project, I realized quickly that the road ahead was not an easy one, or one that would be done quickly. I was in for the long haul. The hard, long haul.
I’ve always been drawn to brands that have consistent and appealing design. Call it the graphic designer inside me. Call it being drawn to the beautiful, to the neat and tidy. Regardless of what you call it, I always wanted that. I always wanted something to call my own. Something to set me apart from the rest. That was the end goal of this project. I wanted to brand myself in such a way that made me that neat and consistent brand.
At BYU-Idaho there are more students with celiac than you may think, and as with any other disease there are challenges that sometimes go unnoticed by others. Jordan Noall is a student that has hope and confidence in a strifeful world because of the attention that celiac disease is getting. Watch the video below to see his story and hear his message of comfort.
Learning how to capture and edit images has brought me extremely useful skills that will carry me far in my communication career. In order to showcase some of the skills that I have gained over the semester, I designed and printed out a photobook. This way, I can show my work off to potential employers as a representation of what I can do.
Creating HDR photos that look professional by masking each of your exposures can be a time consuming, tedious task that can inspire dread in the hearts of many. There is free software out there that can create professional work for you and it takes literally seconds. I created a PDF tutorial for creating HDR photos using HDR Efex Pro in Adobe Illustrator and created an appealing design that would aid the feel of my tutorial. I then did a screen capture / voice over video tutorial to show the steps that were written about in the PDF.
For my fine art print, I chose one of the photos that I took at Bannack. I looked at the image in the camera immediately after taking it and thought it looked pretty dang good. Upon review on my computer, I realized it was grossly underexposed. I went through and cleaned up the exposure, and did some non-destructive burns and dodges, and added some color correction. I sharpened the image using a unsharp mask. I also went in and added some artificial light coming in from the door, to go along with the glow around the door anyway. When I got the print, I realized just how dark things get when they print, and the image was a bit soft despite the sharpening, but I like the way it turned out. Continue reading “Fine Art Print”